Direct Rebranding

DIRECT Center for Independence Inc., Southern Arizona’s center for independent living (CIL), is now doing business as (d/b/a) Direct Advocacy & Resource Center (Direct). This rebranding strategy connects Direct’s image, our name and logo, clearly to our mission to advocate voice, choice, and independence while also emphasizing how our center serves as an important resource for individuals with disabilities as well as the community.

Our name change not only better connects us to our mission, but also clearly positions us as an advocacy and disability services organization. We believe in community integration and want to see people with disabilities living in their communities as independently as possible – Our Home Not Nursing Homes!